Look Up, See Blue

You would normally associate that headline with Labatt's Blue. That's assuming you live in an area where you can actually buy Labatt's beer. Seeing, or drinking, blue may mean something totally different soon. Not that I'm for the "blue-ing" of our food and drink industry, but this is going slightly overboard several years too late. Wasn't the "blue" craze huge in the late 1990's? Maybe I am behind the times. Afterall, there's green and purple ketchup now.