Wednesday, March 01, 2006

Signs I Need To Either Drink More Or Just Get Out More

While we were all out for drinks last night, I yelled in a pre-alcholic induced state at the news director for our local Time Warner Cable news station that it absolutely drives me nuts whenever he writes in the phrase, "As you may recall..." into a news story. That phrase was in two of the stories from last night's newscast.

Seriously. The phrase assumes the viewer has paid attention to the news over the past however many months, while at the same time almost mocks the viewer who doesn't recall what the hell the story is about. Never assume the person watching, listening, or reading the news has any clue about anything that's happening in your local area.

4 comments:

Anonymous said...

Ok, you're nuts! I, on the other hand, have no problems with that phrase whatsoever. I think it's a nice segway into an update of a previous story. I see it as a gentle reminder of what was reported on in the past, so that they don't look stupid for bringing up something from the past. I guess I'm trying to say that it covers them from looking bad...as if they hadn't reported on it when it first happened.

But then again, this is coming from someone NOT in the news industry who actually does watch and pay attention to the news!

My two cents :)

-court

Matt said...

Actually, you are trained as a newscaster to stay away from phrases like that. You are suppose to write the news for the informed and the uninformed alike, as our friend who uses the phrase pointed out, and treat every story as though it is a new story, which, of course, it should be. However, I don't think our friend interprets that phrase correctly.

A term like "As you may recall..." is like saying "We already reported this, but we've put a new spin on it..." CNN Headline News, which reports the same stories every half hour, never starts their stories by saying, "As we told you a half hour ago..." The really irritating one to me is the "You heard it hear first...", which then leads to what? "And you're going to hear it again and again and again..."?

If you tell a story properly, you don't need to insert gentle, ego-stroking reminders that you were the greatest reporter alive because you broke a story and now you have an update. What's worse is if there is no real update and it is just a rewrite of old news.

LOL. Down with the self-serving quantifying phrases!

Anonymous said...

Yeah....well....I'm just a news-watching member of society with no experience in media whatsoever!!!

I didn't know such a phrase was bad. I don't think it is, but now I know!

Any now everytime I watch the news and hear that, I'm gonna say "You suck because you aren't supposed to say that!!"

-court

Matt said...

I know, I know. Settle down. As you may recall, I'm just kidding with yah ;)

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